Jumat, 21 Oktober 2011

Clear TVC – Sherina on Elevator


Television Commercials Clear Shampoo anti dandruff taken in an elevator. when you see the TVC maybe you have an opinion that the TVC taken in Paris. Yes, we can see through the Eiffel tower in a golden color, outside the elevator but it taken in Bangkok. Clear TVC have taken in Thailand for two versions, Indonesian and Thailand.
Clear Brand Ambassador from Indonesia, Sherina Munaf and Ploy Chermarn of Thailand shown the amazing their hairs in Elevator.
The TVC looks like shoot in a real elevator, panoramic elevator. When Sherina or Ploy got on the elevator and they push the button, but we can see that the elevator has only 4 stops / 4 opening, 3, 2, 1 and lowest floor with the arrow down indicator, and the arrows that shown the car direction of the elevator. We can’t see the floor position indicator and the other push button, door open, door close, alarm/bell, and the brand of elevator, so it makes the elevator seem not a real one.
You can see the video on Elevator World Indonesia.
Regardless, it’s a real elevator with modified car operating panel or just a temporally property for taking shooting the TVC purpose, it’a a good job!
It’s amazing for me that LOWE, Unilever Agency and their team are able to produce the TVC that are so interesting, a creative ideas with the Elevator as the location for shooting. Shera, a called for Sherina’s fans are very happy to see their idol to be a brand ambassador for high class product. Congratulation Clear…Congratulation Sher !.


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